Lisa Stormes Hawker

 

...began her PR career on the other side of the desk, as an editorial assistant at a national trade magazine and public affairs director at a Denver radio station. She learned firsthand what editors and producers want...and what they don't. She also wrote radio advertising, marketing materials and award-winning articles.

     She learned the value of a well-worded and properly formatted news release, and carried that with her into the next phase of her professional life: as an entrepreneur.

     With a partner, Hawker secured financing, produced, marketed and promoted the launch of a brand-new product called Mom-O-Rama Workout Videos.

     Mom-O-Rama Workout Videos quickly gained worldwide notoriety, thanks to news releases, selling in all 50 states and more than a dozen foreign countries. Five national TV programs, 20 national magazines and almost a hundred daily newspapers across the country featured Mom-O-Rama.

     Hawker parlayed her experience into getting media coverage for small business owners, and taught others do-it-yourself public relations in her class at Colorado Free University called "Don't Advertise...Publicize!"

     A graduate of the University of Kansas William Allen White School of Journalism, Hawker also proofreads, edits and ghostwrites fiction and nonfiction books, articles, brochures, web copy and other marketing materials.

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