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Imagine my surprise when Sheryl Machado, a freelance reporter for Denver's WB2, happened to mention she'd read a great book on PR called Free Publicity (pictured at left--click on the image to order from Amazon.com). This book was written by Jeff Crilley, a Dallas-based FOX News reporter, who coincidentally did one of the best-ever stories on Mom-O-Rama back in 1997. On looking up the book on Amazon.com, I found inside...my name! Guess my partner Deirdre and I made an impression:
Watch Jeff in action-click here!